Marketing services background

Where Strategy Meets In-Market Presence

From travel trade representation to digital storytelling, our integrated services are built for the complexity of Asia's outbound travel markets.

Services Built for Real Markets

Marketing in China & India

Marketing in China and India isn't about applying a global playbook to an Asian market. It requires cultural intelligence, on-the-ground relationships, and strategies that adapt as fast as the markets themselves.

Since 1996, East West Marketing has helped destinations, attractions, and hospitality brands build meaningful, measurable presence in the world's two most dynamic outbound travel markets. Our four service areas work together — or independently — depending on where you are in your market journey.

4 Offices Across Asia
25+ Years Experience
500+ Projects
Marketing team collaboration
Trusted Partner
Since 1996
25+ Years

Our Four Pillars

Comprehensive service areas built for market success

The relationships that move travelers from consideration to booking are built long before anyone opens a browser. We connect your destination directly to the wholesalers, OTAs, and boutique agencies that shape how Chinese and Indian travelers plan and purchase — and we manage those relationships year-round.

Key Capabilities

Direct access to top-tier wholesalers and travel agencies in China and India
Sales missions and roadshows across key source cities
OTA partnerships and promotional programs
Trade education and familiarization trips
Year-round partner engagement and relationship management

Great destination marketing isn't just translated — it's reimagined for the audience. We build narratives that are culturally relevant, emotionally resonant, and strategically timed for Chinese and Indian travelers.

Key Capabilities

Media relations across travel trade, lifestyle, MICE, and consumer press
KOL and influencer partnerships tailored to your destination's voice
Press trips and media missions
Brand storytelling and content development
Crisis communications and reputation management

China's digital ecosystem is unlike anywhere else in the world. India's mobile-first travelers are reshaping how destinations get discovered. Succeeding in both markets requires more than presence — it requires platform-native strategies built around the behaviors and algorithms that actually drive decisions.

Key Capabilities

WeChat ecosystem management (official accounts, Mini-programs, H5 campaigns)
RED (Xiaohongshu) strategy and content
Instagram, Facebook, and emerging platform management for India
Paid digital campaigns and performance tracking
Content creation tailored to each market's platform culture

The China and India markets move fast. Policy shifts, visa changes, airline capacity, traveler sentiment — the variables are constant. We bring together proprietary market intelligence, on-the-ground observation, and decades of institutional knowledge to help you understand not just where the market is today — but where it's heading.

Key Capabilities

Market entry strategy and competitive analysis
Monthly market intelligence reports for China and India
Destination readiness assessments
Traveler segmentation and audience insights
Long-term market planning and goal-setting

By the Numbers

Our impact in Asia's travel markets

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Ready to Transform Your Business?

Let's discuss how East West Marketing can help your destination succeed in China and India.