
Built on the Ground. Proven Over Decades.
Nearly 30 years of trust, relationships, and results in the world's two most dynamic outbound travel markets.

Where Market Intelligence Meets Human Connection
Founded in 1996, East West Marketing set out to become a bridge — between international destinations and the Chinese travelers who were just beginning to explore the world. Nearly three decades later, that mission hasn't changed. It's just grown. With offices in China, India, and the U.S., we don't just understand these markets from a distance — we live and work in them. Our team brings deep cultural intelligence, strong in-market relationships, and on-the-ground presence to every partnership.
From China's complex digital ecosystem to India's accelerating outbound momentum, we help destinations turn opportunity into measurable results.
We believe travel helps us better understand the world, its people, and its cultures. And we believe in every moment there is something to discover, a connection to be made, and an experience worth sharing. That's what creates lasting travel memories — and lasting client relationships. We love the journey, and we're with you each step of the way.
Intelligence You Can Act On
25+ Years in Market
Operating from China and India since 1996
Intelligence You Can Act On
Real-time market insight grounded in on-the-ground experience
Relationships That Move Markets
Direct access to the media, operators, trade partners, and platforms that shape traveler decisions
Clarity Over Complexity
We translate fast-moving market dynamics into strategies destinations can actually execute
Relationship First. Strategy Always.
Sustained engagement and deep partner relationships unlock long-term market success. We prioritize trust and cultural nuance over flashy campaigns — and we back every recommendation with rigorous, transparent market intelligence so destinations can make confident decisions.
We've been preparing clients for the tourism demands of today and tomorrow since 1996.

Meet Our Team
Our team was built with intention — tourism professionals with real living and working experience in China and India. That cultural fluency is what makes our work land differently.

